Values
Values are about what is most important for the brand in order to achieve a sense of motivation, surplus and joy.
IMAGINATION
We are against anti-change and pointing fingers at the problems. We simply cannot help not-using our imagination actively. We speak and think freely when designing solutions because we see a virtue in being free of conventions and theories. We stick to it even when we meet challenges. If you can imagine it, you can build it.
DECENTNESS
Decentness is linked to trust and responsibility. We build decentness into our products and services as a matter of course. We always look after the interests and rights of people, as in our data processing as in our employee culture. We are extremely prepared if an emergency occurs, so nothing prevents us from helping patients and the healthcare system. With our purpose, we take responsibility to benefit society socially and economically.
GIVE-GIVE-GIVE
The beauty of knowledge is that its value is not diminished, but rather increased by sharing it as widely as possible. When others remix, reuse and build on what we share, cascading value is created for the whole system. So with our knowledge, approach and culture, we happily create and offer the right conditions for others to be entrepreneurial, mentally and skillswise. To succeed. Give-give-give goes hand in hand with our power of transformation and our friendly way of being.
FRIENDSHIP
Friendship encapsulates the welcoming energy and unpretentious mood that we exude and create among ourselves, partners and customers. It is the music between us, literally and subconsciously. Friendship is about rejoicing with others who are succeeding, but also inviting others to share in one's joy, such as our purpose of creating positive change in healthcare. This multiplies passion and relations, strengthens cohesion and discourages envy. It allows everyone to ask for help, to sing along, to make mistakes without being singled out and to feel that their voice is valued. Just like friends do to each other.
